"The best speaker at the entire conference!"

– Erika Carlén, HR-specialist, Bravida –

About Jacqueline Joo

CBT therapist ∙ Relationship expert ∙ Leadership coach ∙ Lecturer ∙ Author 

Driven by a deep interest in psychology and people, Jacqueline changed career paths and went from journalism to studying psychology at university and further training as an ICF coach and CBT therapist.

Since 2010, she has helped thousands of people understand themselves better, with a strong focus on emotions, behavior, and how to manage both private and professional relationships. In 2015 she published the book Your Hidden Social Ability through Roos & Tegnér.

Jacqueline runs a private digital practice and lectures and trains leaders and groups in social psychology. She is also frequently hired by Sweden's largest media outlets and appears as an expert in various PR and advertising campaigns. She has extensive radio and TV experience and has also worked as a host at major events.

In addition to psychology and relationships, she has a strong interest in holistic health, meditation, breathwork, animals, and nature. She lives on Ekerö outside Stockholm with her husband and daughter.

Current Services

Private coaching/CBT therapy

If you want help as a private individual with yourself and your relationships, personal coaching with a CBT focus or CBT therapy may be right for you. Jacqueline specializes in all types of relationships, with attachment, emotions, and communication in focus.

Online course

If you are single and want to learn more about the psychology behind dating, Jacqueline's popular online course is highly recommended. It is divided into 7 modules with a total of 80 short video lessons.

Your Hidden Social Ability

In 2015, Jacqueline published a book about mentalization and relationship-building through Roos & Tegnér. It is sold out in stores today, but she sells the new edition from her own stock.

Leadership coaching

Do you have a leadership role and want an experienced psychological sounding board? Perhaps you need help handling staff issues or want to work more deeply on yourself to become a more secure leader. Jacqueline works with both employees and business owners.

Lectures

Do you need a lecturer in social psychology for your conference, kick-off, training day, workplace meeting, or breakfast event? The goal is to give the audience a deeper understanding of themselves and the people around them.

Expert advice

Whether you are a PR or advertising agency that needs extra expertise for client campaigns or part of one of Sweden's media houses, you can hire Jacqueline as an advisory relationship expert and CBT therapist.

All change begins with self-awareness. You need to understand why you think, feel, and act the way you do before you can change the patterns that are not serving you. Once you gain that insight, the journey can begin.

–  J a c q u e l i n e    J o o

Business Clients

Lectures & Leadership Coaching

Private Clients

Coaching & CBT Therapy

Commercial Clients

Expert i PR- & reklamkampanjer

Examples from campaigns with Coca-Cola, Interflora, IKEA, Renault, Match, Dina Forsakringar, Svensk Fastighetsformedling, Advisa, Betsson, and Boxer, among others.